Friday, 10 July 2015. On Friday, 7 August, ‘The People’s Cup’ trophy will visit the Tropical North, taking in the two World Heritage Listed attractions of Great Barrier Reef and Wet Tropics Rainforest along with Tjapukai Aboriginal Cultural Park in recognition of Indigenous Australians’ contribution to Australian racing.

The Emirates Melbourne Cup Tour of its trophy, known affectionately as ‘The People’s Cup’, is an opportunity to generate publicity that has been embraced by tourism leaders for its ability to focus the spotlight on Cairns and its natural wonders.

M Cup

The Cairns Jockey Club was successful in its tender bid to have the Cup visit the region a second time after its successful bid in 2012 which saw the Cup escorted by world class Jockey and Melbourne Cup winner Damien Oliver in a scuba diving tour of the Great Barrier Reef.

Some three years down the track, Cairns Jockey Club’s main event, the Cairns Cup will feature in this tourism based whistle-stop tour.

The ‘People’s Cup’ Tour of the region will begin on Friday, 7 August with journey from Skyrail base station up to Red Peak accompanied by yet to be announced, Racing Ambassadors; Melbourne Cup heroes and legends of Australian racing, who bring and array of stories connected with the great race.

The trophy tour is destined to be a highlight with international tourists as it makes its way into the World Heritage Listed Rainforest for a photo shoot.

The Cup will then return to base station and be escorted on foot to Tjapukai Aboriginal Cultural Park. Indigenous students from Cairns West State School and Cultural Dancers will welcome the ambassadors and trophy while celebrating all indigenous Australians’ involvement in the racing industry.

Frank Reys (now deceased), was a Cairns Local, was the first, and to date, only Australian Aboriginal jockey to win the prestigious Melbourne Cup when, in 1973, he rode to victory on Gala Supreme. He began his career at Cannon Park Racecourse in Cairns and he raced in North Queensland, Brisbane, Sydney, and Melbourne and Victoria. Reys rode his first winner in 1948 as a 16 year old and in his career as a jockey he clocked up 1,329 winning rides.

The People’s Cup will then embark on its Journey out to the Great Barrier Reef to an undisclosed Sand Cay, courtesy of GBR Helicopters. More photo opportunities will ensue with the resulting imagery used to promote Australia’s number one drawcard for tourism.

Tourism Tropical North Queensland Chief Executive Officer Alex de Waal said the Melbourne Cup was an Australian icon so it was appropriate for it to be shown off alongside the tourism icons of the Great Barrier Reef and the Wet Tropics rainforest.

“Just like the race that stops the nation, Tropical North Queensland’s dual World Heritage areas are much loved by Australians who like nothing better than enjoying the outdoors in their leisure time,” he said.

The GBR Helicopters’ chopper will then return to Cannon Park Racecourse to make a VIP visit to the Cairns Cup Lunch, the first event of the three day carnival, where it will be joined by racing VIP’s and guests as a teaser to the Cairns Cup visit the following day.

After arriving at the track in a sleek convertible amid fanfare and security, the Emirates Melbourne Cup trophy will be on show and available for racegoers to photograph at the Brothers Cairns Cup on Saturday 8, August.

Since 2003, the Emirates Melbourne Cup, valued at $175,000, has provided towns and cities across Australia and New Zealand with a valuable opportunity to raise funds for community groups and unite in celebration, the ‘race that stops a nation’.

“This Cup is well known as the ‘People’s Cup’ and the region is once again privileged to host an iconic part of Australia’s cultural heritage.

“We encourage the community to get involved in a #PeoplesCup social media competition with the chance to a trip for two to the Prestigious Melbourne Cup including accommodation valued at $5,000,” says Cairns Jockey Club CEO, Graham Thornton.

“We are excited to host the cup and the footage from its whirlwind tour will be screened at the running of the 104th Brothers Cairns Cup anniversary. Since 2012 it has been known as the Brothers Cairns Cup and is highly regarded as an award-winning event and a major highlight each year for the local racing industry,” he said.

The social media hashtags being promoted are as follows: #EmiratesMelbourneCupTour #PeoplesCup exploreTNQ #cairnsjockeyclub #SeeAustralia #thisisqueensland



Boasting a carnival atmosphere with a winning trifecta of exhilarating racing, superb fashion and exciting company, the Brothers Cairns Cup welcomes its community and visitors to beautiful Cairns and the Great Barrier Reef every year.

The Cairns Jockey Club is a progressive club that has developed and increased the profile of racing in Far North Queensland. The Club’s racing strategy, combined with a dynamic events program run throughout the year, is consistently increasing its on-course patronage and viewing audience providing even more value to sponsors and spectators and making Cairns a must visit for horse racing enthusiasts in Australia.

For more information & comments please contact:

Graham Thornton, CEO, Cairns Jockey Club Mob: 0404 460 500

Issued by: Pip Miller PR Mob: 0419 681543

Shahnee Ricci

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